CITY PICNIC

When local entrepreneur, Arthur McAnerney, asked us to create the concept for his new convenience store in Belfast’s city centre, we jumped at the chance. We spent a lot of time with Arthur, mainly challenging him to settle on a completely new concept that transcended the usual deli/convenience retail combo. The result is City Picnic – a place that has enough urban chic to attract the cool kids, the professionals and even the odd graphic designer. We developed the brand and the design concept, Soon Interiors developed the interiors.

FOYLE MEATS

A major player in meat processing, the Foyle Food Group wanted to increase their global presence and commissioned us to embark on a major re–branding that would help them leap frog their competitors. Our first priority was to create a unique and memorable brand appropriate to a progressive global company. We held a structured brand workshop to establish the areas that would direct how the brand would talk through services, products, relationships and communication activity, both externally and internally. An important part of our launch strategy was a short movie that reflected the Foyle brand values. We collaborated with JourneyFor to produce this short film.

www.foylefoodgroup.com

THE BUREAU BELFAST

Our relationship with The Bureau goes back twenty years. The Bureau is more than a gentleman’s outfitters. Its about sourcing exclusive pieces and bringing them to customers in limited quantities. The website is a big story in its own right, with all sorts of premier league footballers, rock stars and other dubious characters as major fans. We kinda love the fact that this is a success story from Belfast. Not London, not Paris, not Milano, but BELFAST. Merchants and Missionaries is the latest development in the collaboration and we’re currently producing a series of short online movies to promote The Bureau with its full on Belfast anti–fashion, too–much–attitude attitude.

www.thebureaubelfast.com

IRWINS BAKERY

Okay we admit it. We love food. So working with one of Ireland’s best bakerys was a complete no–brainer. We worked with the Irwins team to develop an identity that was firmly rooted in their core values of family and healthy eating This more contemporary presentation is particularly relevant to the modern family and has enabled the company to increase their sales by in the first six months 42%. We love this client and continue work with them, creating new packaging for all their product lines including the national treasures, Nutty Krust and Rankin Selection.

www.irwinsbakery.com

MULLINS ICE CREAM

The Mullins family have making traditional dairy ice cream since 1954. They asked us to evaluate their brand, develop a new authentic identity and packaging concept that would set them apart from other local ice cream brands. The timing was right as they moved to a new bigger volume, family pack size. Knowing ourselves to be ice–cream connoisseurs in our own right, how could we refuse? (We particularly enjoyed the research on this project). The classic candy stripe has now been rolled out across their 70 plus scoop outlets throughout Ireland.

ELIE BEAUTY

Elie Beauty supplied a range of good looking hair straighteners and illuminated tweezers. We created an Elie brand identity and a more defined product structure, allowing the products to be marketed as ranges – Mini Travel, Urban Queen, Neon Goddess and Sassy Gal, all with distinctive bold graphics.

HEDERMAN

If you know anything about smoked fish, then you’ll know Frank Hederman is the world’s undeniable champion of traditional artisan smoking. Reviewed in the New York Times as the best salmon money could buy, we couldn’t turn down an offer to re–establish the Hederman brand as a mark of luxury and quality. (Any friend of Rick Stein is a friend of ours after all). Working with typographical illustrator, Seb Lester, we designed the ‘H’ marque. And the result is a brand and suite of packaging that wouldn’t feel insecure sitting next to Prada, Hermes or Laurent Perrier. 

BROIGHTER GOLD

There’s a lot of gold in them there fields. At least there was in the fields of Broighter, Limavady. In 1896 a local ploughman, Thomas Nicholl unearthed Ireland’s most important archaeological find “The Broighter Hoard” It’s now on the same land that golden rapeseed oil is harvested, cold pressed and bottled by the Kane family. We created a strong elegant brand to position the oil as a premium local product. The symbol is our interpretation of the golden torque, one of the most impressive pieces in the hoard.